crane.ar
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Digital products that create experiences.

We turn a cup, a bottle or a label into a digital experience people play, share and buy from. No apps.

Tell us your idea See ideas
Downtown Café
Stamp card
3 more coffees and the next one is free
Pick an object

Proven experiences, live in days.

Built on GoTag, with no app and under your brand. Ideal for starting fast and measuring from day one.

  • Digital stamp card

    Tap, collect, come back. No paper.

  • AR message on the cup

    A hidden greeting that appears through the camera.

  • Living menu

    Changes with the time, the stock and the language.

  • Authentic, with a reward

    Verify it's genuine and unlock a reward.

  • Real-time games

    Trivia and polls on the big screen.

  • Product club

    The product is the ticket into the community.

When the idea is unique, we build it.

These are concepts we want to bring to life. Any of them can be the starting point for your campaign.

Concept

Chameleon hunters

Camouflaged figures hidden around the store, each with an NFC chip. Customers search for them, complete the collection and unlock prizes. The store gets repeat visits and a game everyone talks about.

What we measure: repeat visits · time in store · prizes redeemed

Chameleon card

There are 5 chameleons hidden in the content. They take on the color of whatever they sit on: look on cards, panels and letters. Their eyes give them away.

0 of 5
Concept

A glass of wine and a good talk

Every bottle opens a conversation table. People who uncork the same wine meet in a chat, share pairings and join the winery's club. The bottle becomes an invitation.

What we measure: club members · repurchase by batch · active conversations

Concept

The gift that speaks

The buyer records a voice or video message and links it to the product's tag. Whoever receives it taps their phone and hears the greeting. The product becomes a keepsake, and the brand sells with one more reason.

What we measure: messages recorded · gifts activated · sales on special dates

Everything is recorded. Everything is measured.

Every tap is a data point: when, where and what happened next.

  • Real-time dashboard
  • Segmented by object, location and campaign
  • Data export and API
  • Your brand owns the data
GoTag AnalyticsSample data
Interactions (30 days)12,480
Returning customers38%
Club members1,204
Rewards redeemed862
Interactions per day, last 30 days
Live interactions
  • Cup #0412 · Downtown Café · stamp 7 of 10
  • Malbec bottle, batch 23 · joined the Wine Table
  • Chameleon #5 found · 3 of 8 · 10% coupon
  • Label verified · authentic · reward unlocked
  • Menu table 6 · opened Desserts · language: PT

Got the idea? We'll crack it.

We're the technical team behind your campaign.

Let's talk about a project

White label

The experience ships under your brand or your client's.

From concept to prototype

With AI-assisted workflows we turn the idea into a technical spec and a prototype in days.

Your client stays yours

Full confidentiality. We work behind the scenes.

End-to-end production

Tags, content, platform, rollout and reporting.

Powered by GoTag.

Our platform: change what a tag shows at any time, without reprinting.

Discover GoTag

There is a person on the other side.

Not a bot: the person who'll build your project replies. If needed, we follow up with a video call.

Write to us
Jonathan ClevaFounder of crane.ar and GoTag
  • 20+ years building software
  • From Argentina to the world

Tell us your idea.

The first inquiry is by message, and a person always replies. If needed, we'll then set up a video call.

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What happens next

  1. You tell us your idea in the form.
  2. A person replies by email.
  3. If needed, we set up a video call.

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